UN Women Goodwill Ambassador
HRH Princess Basma bint Talal
Her Royal Highness Princess Basma bint Talal of Jordan was appointed UNIFEM (now UN Women) Goodwill Ambassador in 1996. The Princess brings vast knowledge of the needs of women in Jordan and the Middle East, and plays a key role in UN Women's efforts to bring the voices of these women into the international forum. Princess Basma has been extensively involved in women's issues for many years, both in her own country and through international channels. She assists UN Women in its work to ensure that development policies, programmes, and resources address the realities of women's lives and respond to women's needs and contributions. read more
“We have learned through experience, and I am sure you will agree, that development is not just about providing people with facilities and training. It is about learning to respect each other, knowing that each person has something unique to teach and offer us. Each woman counts. Each woman deserves our respect. We need to listen more.”
—HRH Princess Basma, 1998
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